What we will cover:
FOUNDATIONS & FRAMEWORKS
- Demystifying the Jargon
- The Language of AI: Understanding “smart tech” that learns from your data.
- Creative Assistants: Defining Generative AI (GenAI) and Large Language Models (LLMs).
- Prompt Engineering: The art of giving clear instructions.
- Accuracy Controls: Managing “Hallucinations” and using Source-Grounded AI for 100% reliability.
- Multimodal Capabilities: Working with text, images, and audio simultaneously.
- The Art of the Prompt
- Precision Training: Why specific inputs are required for high-quality results.
- The CO-STAR Framework: Master Context, Objective, Style, Tone, Audience, and Response.
- Few-Shot Prompting: Teaching AI your specific brand voice using successful past examples.
- Explore tools
- ChatGPT-4o: Brainstorming, drafting marketing copy, and solving “blank page syndrome”.
- NotebookLM: A research assistant for synthesizing venue contracts, abstracts, and surveys.
- Google Gemini: Integrating with Google Workspace to generate promotional text and images.
MEMBERS ONLY workshop.
All attendees must bring a Laptop and paid account on Chat GPT or Gemini.
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