THE AI ADVANTAGE FOR EVENT PROFESSIONALS – PRACTICAL TOOLS TO WORK FASTER, SMARTER & STAY STRATEGIC (DAY 1)

What we will cover:

FOUNDATIONS & FRAMEWORKS

• Demystifying the Jargon
• The Language of AI: Understanding “smart tech” that learns from your data.
• Creative Assistants: Defining Generative AI (GenAI) and Large Language Models (LLMs).
• Prompt Engineering: The art of giving clear instructions.
• Accuracy Controls: Managing “Hallucinations” and using Source-Grounded AI for 100% reliability.
• Multimodal Capabilities: Working with text, images, and audio simultaneously.
• The Art of the Prompt
• Precision Training: Why specific inputs are required for high-quality results.
• The CO-STAR Framework: Master Context, Objective, Style, Tone, Audience, and Response.
• Few-Shot Prompting: Teaching AI your specific brand voice using successful past examples.
• Explore tools
• ChatGPT-4o: Brainstorming, drafting marketing copy, and solving “blank page syndrome”.
• NotebookLM: A research assistant for synthesizing venue contracts, abstracts, and surveys.
• Google Gemini: Integrating with Google Workspace to generate promotional text and images.

MEMBERS ONLY workshop. 
All attendees must bring a Laptop and paid account on Chat GPT or Gemini.